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NEW RELIC
New Relic
Making the 2026 rebrand bob it's head and sing.
Showing the brand identity system in all its glory.
Client
New Relic
Industry
Technology
Services
Brand Identity, Motion GFX, Animation, Editing.
Launch
2026
Challenge
Give a San Francisco hotel a distinctive identity within Hilton’s Curio Collection. Set in Mid-Market’s theater district, Timbri needed to appeal to creative, discerning travelers with a promise that balanced connection and escape: a gateway to the city, and a sanctuary within it.
Approach
The brand took shape around “a sanctuary in the city.” Timbri combines timbre and bridge, expressing the hotel’s character and its connection to San Francisco. The positioning shaped the identity, guest collateral, signage, food and beverage brands and website—making the hotel a place to begin exploring and a place to come back to.
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