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EPIKKOS
Epikkos
A new hotel brand for San Francisco’s creative spirit.
Creating a brand that is sanctuary in the middle of it all.
Client
Epikkos, Inc. & San Francisco Giants
Industry
Sports, Travel, Hospitality
Services
Brand Strategy, Brand Identity, Collateral, Website
Launch
Summer 2026
Challenge
Give a San Francisco hotel a distinctive identity within Hilton’s Curio Collection. Set in Mid-Market’s theater district, Timbri needed to appeal to creative, discerning travelers with a promise that balanced connection and escape: a gateway to the city, and a sanctuary within it.
Approach
The brand took shape around “a sanctuary in the city.” Timbri combines timbre and bridge, expressing the hotel’s character and its connection to San Francisco. The positioning shaped the identity, guest collateral, signage, food and beverage brands and website—making the hotel a place to begin exploring and a place to come back to.
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