I help brands land, so they can take off.
MARKETING IS WHAT YOU SAY. BRANDING IS WHAT THEY SAY.
Let's give them something to talk about.
Brands have a purpose, promise and vision of the future. People feel that. It's cultural.
I'M HERE FOR BIG MOVEMENTS
CREATE SOMETHING BRAND NEW
Let's build a brand from the ground up to move people.
1
2
Let's respond to an internal or external inflection point by evolving your brand.
GUIDE AN IMPORTANT BRAND
EVOLUTION
3
ENSURE A SUCCESSFUL BRAND LAUNCH
Let's figure out what's next. You hit the launch button. What happens?
4
EXECUTE FOR BRAND
GROWTH
Let's tell better stories and create impactful experiences that connect people.
Part brand and business, art and science, commerce and culture. All parts creativity.
WHAT I CAN DO
No bull shit. I can do a lot.
I have 25 years of brand building experience and multi-hyphenated expertise. I don't waste time and resources repeating work you've already done.
As a father, ski patroller, hybrid athlete and creative brand consultant, I know there is always a solution to a problem using creativity. Experience, repetition and dedication are key ingredients to getting there faster.
I promise to have an impact from our first conversation.
A brand strategy sets the direction for how you show up in the world and what you want people to think, do and feel about your brand. Let's use objective points of orientation (OPO) to capture where you've been and get ready for where you need to go.
Brand design is multifaceted. It is a feeling, interaction, and experience that people have with your brand. Based off the brand strategy, I create brand identities that are outstanding, flexible, systematic, scalable, and above all, usable.
Branded content drives conversation. I've created brand content that lands and starts conversations, creates categories and connects people. No matter what category, we are always interacting with people, so I take an approach of creating value, relevancy, and notoriety.
Born and raised on the internet, digital experiences matter. Whether it is building a website for validation or conversion, or designing an web-based or Native App, User Experience and User Interfaces are the key to unlocking a major part of success for any brand.
The physical world is a playground. Creating experiences for brands where people can connect, interact, and communicate is an essential part of a brand experience.These experience require service design which can be applied to user conferences, hospitality brands and installations and pop-ups.
As a brand consultant, I provide expert insights and advice. I can help guide improvements to a brand image and performance with focus and develop effective branding strategies, identify opportunities for brand growth, and help you overcome challenges that have been holding the brand back. But it doesn't stop there. I can help execute on those plans.
I am passionate about learning and mentoring. I often am invited to speak about brand matters, clarity, failure, and other unique perspectives that involve practical methods, advice, and processes that can help designers, entrepreneurs, startups and leaders. I love storytelling and giving audiences something of value.
I am available to fill a leadership role on your team for a period of time. Sometimes I come in to lead brand, build out a team, work in-house on mission critical projects, and fill co-founding roles for brand, product, and marketing disciplines. This approach can be a vital and economical approach to growth.
NIKE OCULUS META ALLBIRDS
GOORIN UBER TONAL PADDLE
PADDLE, SHAPETX VERILY
GOOD EGGS NIKE SPORTS CAMPS
MICROSOFT MOUNTAIN HARDWEAR
We just acquired 13 companies in a year. We need one brand to bring to the world.
Real Chemistry Brand Evolution. Shaping the future of healthcare as global health innovation company.
How do we create a flexible design system that can scale to 65,000 sports camps?
Nike Sports Camps Brand Identity. A glow up for the fearless future.
How do we attract, hire, and retain the best talent all over the world?
Shop careers like sneakers by designing Nike Employer Brand and Career Site Experience.
A super good brand consultancy.
San Francisco, California
Fairfax, California
Truckee, California
General
Business
Speaking
Simple is hard
© 2024
New Ceremony LLC
All Rights Reserved
Emerging Startups & Established Brands
CLIENT PARTNERS
It took Trevor two weeks to tell our story better than we ever could. This helped us exponentially grow leading to a massive exit.
John Wicker, CEO Autoreturn + Joyride
There isn't a brand consultant and creative on the planet who thinks more like a CEO than Trevor.
Joy Ou
Group I
Trevor's leadership was so effective. We are always three months behind. We are now three months ahead of schedule.
Katie Rocca
US Sports Camps
Trevor is way more than a brand designer. He is a C-Suite ally. His ability to help Okta set the course was invaluable.
Ryan Carlson, Former Okta CMO
You have done what we couldn't do in ten years. You captured our past in a way that got us ready for the future.
Ben Goorin
Goorin
Consistency, Clarity, Cohesion, Connection, and Creativity shape a brand.
The power of myth builds it.
BRAND IS NOTHING MORE THAN PERCEPTION. WHAT IS YOUR DESIRED BRAND PERCEPTION?
Trends change. Technology advances. Human behavior is in the middle. Human psychology is consistent.
AT IT SINCE Y2K
STARTUPS & ESTABLISHED BRANDS
720
Clients & Projects
AWARDS, ACCOLADES & RECOGNITION
190
Industry Awards, Speaking Engagments, and Press
MARKET VALUE CREATED BY CLIENTS
550
$ Billion Created by Client Partners
BRAND CONSULTING EXPERIENCE
5
Years of Leadership and Expertise
Didn't pay a single person to say any of these.
MIGHTY KIND WORDS
JOIN THE CEREMONY
I share cool ideas, events, and content on brand, business, product design, culture, commerce, creativity, and communication.
Category creators, challenger brands, and industry leaders.
WORK WORK WORK
We need to establish a brand for our AI Likeness Platform from scratch to raise our seed round. What do we do?
(This project is in stealth) Branding the first ever Gen AI celebrity athlete platform.
We need to rebrand Nike Sports Camps and US Sports Camps with a system that scales to thousands of camps. And we need to be three months ahead of schedule.
(Coming Soon)
Nike Sports Camps gets a glow up brand identity, for kids, the fearless future.
How do we evolve as a 130 year old company?
(Coming Soon)
Goorin turns into the Every-Day Wear brand with something extra.
How do we design a brand for one of the best waves in the world?
(This project is in stealth)
Designing a brand for a new surf sanctuary in the jungle of Mexico.
New Ceremony is the moniker for my global brand studio collective. I help startups and established brands reach unprecedented heights through creativity.
New Ceremony is the moniker for my global brand studio collective. I help startups and established brands reach unprecedented heights through creativity.
New Ceremony is the moniker for my global brand studio collective. I help startups and established brands reach unprecedented heights through creativity.
New Ceremony is the moniker for my global brand studio collective. I help startups and established brands reach unprecedented heights through creativity.
A super good brand consultancy.
A super good brand consultancy.
Hello. I am Trevor Hubbard.
New Ceremony is the moniker for my global brand consultancy. I help startups and established brands reach unprecedented heights through creativity.
My professional focus is brand evolution. My personal focus is self-evolution. I'm a hands-on brand consultant with expertise in strategy, design, digital, content, communication and marketing.
I apply my skills and expertise to brand development, business strategy, and product design—each a conduit for extracting business value through ingenuity and design.
Over the past 25 years I have led 800+ transformative creative brand projects, steering brands to billions in market value and funding. I have been hired by leaders to help brands evolve for 6 IPOs, 17 acquisitions and countless inflection points and pivotal moments.
Sought after by venture firms, innovative founders, and dynamic branding and marketing teams, I lend my heavyweight expertise to missions that resonate deeply. Whether it’s steering through fixed-term projects, adopting a fractional leadership mantle, or diving deep into a challenge on a retainer, I keep a healthy book of business based on trust, relationships, and value.
I am a recognized voice in the discourse on branding, generative AI, creative innovation, leadership, personal growth, invited often to speak on stages, podcasts and create content for audiences.
I aspire to change and challenge norms in design, creativity, and entrepreneurship with my energy and unique perspectives which are wrapped in a fearlessness and devotion to craft.