top of page
NIKE
Nike Sports Camps
A new hotel brand for San Francisco’s creative spirit.
Creating a brand that is sanctuary in the middle of it all.
Client
YEB, USSC, NSC
Industry
Sports & Education
Services
Brand Strategy, Brand Identity, Collateral, Signage, Campaign
Launch
Fall 2025
Challenge
Give a San Francisco hotel a distinctive identity within Hilton’s Curio Collection. Set in Mid-Market’s theater district, Timbri needed to appeal to creative, discerning travelers with a promise that balanced connection and escape: a gateway to the city, and a sanctuary within it.
Approach
The brand took shape around “a sanctuary in the city.” Timbri combines timbre and bridge, expressing the hotel’s character and its connection to San Francisco. The positioning shaped the identity, guest collateral, signage, food and beverage brands and website—making the hotel a place to begin exploring and a place to come back to.
bottom of page