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FORME
Forme HTX
Giving a new Houston address a clear reason to become home.
Life, in good Forme.
Client
Sentral
Houston, Texas
Industry
Hospitality & Real Estate
Services
Brand Strategy, Positioning, Brand Messaging, Digital Consulting
Launch
2026
Challenge
Forme brought residences, wellness, workspace and hospitality together in Houston’s Museum District. Sentral needed a brand that could make that breadth feel clear and compelling. The challenge was to give a distinctive building an equally distinctive point of view, connecting its bold architecture and generous shared spaces to the everyday reasons people choose a home. The brand had to make room for ambition, rest, independence and connection, and help prospective residents see themselves there.
Approach
I worked with Sentral to shape the brand around a simple idea: “Live well. Be well.” Forme gave that idea a name with room for architectural character and personal possibility: a place to shape your own way of living.
I developed messaging that connected the residences, wellness, workspace and social experiences into a single story. The language balanced the building’s strong exterior with the calm and warmth of life inside. I carried that thinking into the digital direction, helping turn a broad property offering into a clear, personal invitation to make yourself at home.
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