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EPIKKOS
Epikkos
Evolving a travel business into The Fan Access Company.
Unlocking the lifetime value of fandom.
Client
Epikkos, Inc.
San Francisco Giants
Industry
Sports, Entertainment, Travel & Hospitality
Services
Brand Strategy, Brand Identity, Messaging, Website Design & Development
Launch
2026
Challenge
Epikkos had 35 years of relationships, access and operational expertise, but its brand still told a travel-package story. Following its acquisition by Giants Enterprises, the company needed a position that could support expansion across sports, music, food, wine and culture. The challenge was to make its value clear to two audiences: partners looking to grow revenue and loyalty, and fans looking for experiences they couldn’t arrange on their own.
Approach
I repositioned Epikkos as The Fan Access Company and built the brand around “Beyond the ticket.” That gave the business a clear direction: turn extraordinary access into deeper fandom, stronger relationships and new revenue for partners.
I carried the strategy through the identity, messaging and website, creating distinct paths for fans and brand partners. The system gives Epikkos a recognizable presence while letting each partner’s brand take the lead. From the business proposition to the words, design and digital experience, the work connects the commercial value of fandom with the feeling of getting closer to what you love.
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