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A super good brand consultancy.

I help brands land, so they can take off.

MARKETING IS WHAT YOU SAY. BRANDING IS WHAT THEY SAY. 

Let's give them something to talk about.

Brands have a purpose, promise and vision of the future.  People feel that. It's cultural.

HERE FOR BIG MOVEMENTS

CREATE SOMETHING BRAND NEW

Let's build a brand from the ground up to move people.

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Let's respond to an internal or external inflection point by evolving your brand. 

GUIDE AN IMPORTANT BRAND
EVOLUTION

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ENSURE A SUCCESSFUL BRAND LAUNCH

Let's figure out what's next. You hit the launch button. What happens?

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EXECUTE FOR  BRAND
GROWTH

Let's tell better stories and create impactful experiences that connect people.

Part brand and business. Part art and science. Part commerce and culture. All parts creativity.

WHAT I DO

No bull shit. I can do a lot.

What do being a dad, ski patroller, and ultra athlete have in common with being a brand consultant, designer and creative director? Each has taught me that there is always a solution to a problem if you use creativity. And experience and expertise helps you get to the solution faster. I apply this mindset to projects with emerging startups and established brands to create distinctly differentiated brand experiences.

 

My combination of diverse skill sets and multi-hyphenated expertise attained over 25 years of strategy, design, content and brand building as an agency owner, leader, and entrepreneur gives me a unique perspective and experience. I don't waste time and resources trying to repeat work you've already done. I look at projects from the perspective of having an impact from our first conversation.

  • A brand strategy sets the direction for how you show up in the world and what you want people to think, do and feel about your brand. Let's use objective points of orientation (OPO) to capture where you've been and get ready for where you need to go.

  • Brand design is multifaceted. It is a feeling, interaction, and experience that people have with your brand. Based off the brand strategy, I create brand identities that are outstanding, flexible, systematic, scalable, and above all, usable. 

  • Branded content drives conversation. I've created brand content that lands and starts conversations, creates categories and connects people. No matter what category, we are always interacting with people, so I take an approach of creating value, relevancy, and notoriety.

  • Born and raised on the internet, digital experiences matter. Whether it is building a website for validation or conversion, or designing an web-based or Native App, User Experience and User Interfaces are the key to unlocking a major part of success for any brand.

  • The physical world is a playground. Creating experiences for brands where people can connect, interact, and communicate is an essential part of a brand experience.These experience require service design which can be applied to user conferences, hospitality brands and installations and pop-ups.

  • As a brand consultant, I provide expert insights and advice. I can help guide improvements to a brand image and performance with focus and develop effective branding strategies, identify opportunities for brand growth, and help you overcome challenges that have been holding the brand back. But it doesn't stop there. I can help execute on those plans.

  • I am passionate about learning and mentoring. I often am invited to speak about brand matters, clarity, failure, and other unique perspectives that involve practical methods, advice, and processes that can help designers, entrepreneurs, startups and leaders. I love storytelling and giving audiences something of value.

  • I am available to fill a leadership role on your team for a period of time. Sometimes I come in to lead brand, build out a team, work in-house on mission critical projects, and fill co-founding roles for brand, product, and marketing disciplines. This approach can be a vital and economical approach to growth. 

NIKE OCULUS META ALLBIRDS

GOORIN UBER TONAL PADDLE

PADDLE, SHAPETX VERILY 

GOOD EGGS NIKE SPORTS CAMPS

MICROSOFT MOUNTAIN HARDWEAR